Statistics on how sex sells


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Sex still sells. That's the conclusion of new research that finds ads featuring sex are on the rise, so to speak. The study, from the University of Georgia, looked at sexual ads appearing in magazines over the past 30 years and found that the numbers are up. People are hard-wired to notice sexually relevant information, so ads with sexual content get noticed.

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92% of Top Ten Billboard Songs Are About Sex

But does it really? The researchers looked at past experiments in which participants reported on their memory of, attitudes toward, and intentions to buy products after they were shown ads in print, billboards, posters, TV, or video that may have played elsewhere, like online. The ads did connect with some participants.

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A new study shows sex doesn’t actually sell

The subject of sex in advertising comes up with clients and students all the time. Many believe that sex sells even though there are numerous cases when it does not. There are lots of reasons why people believe that sex sells. The following are some of the more common ones:.

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Athens, Ga. A recent study from the University of Georgia looked at sexual ads appearing in magazines over 30 years and found that the numbers are up. People are hard wired to notice sexually relevant information so ads with sexual content get noticed. Looking at 3, full-page ads published inand in popular magazines Cosmopolitan, Redbook, Esquire, Playboy, Newsweek and Time, researchers found sexual imagery in 20 percent of the ads.